MRS IVETA CIRULE, CO-FOUNDER AND BOARD MEMBER,  IS CURRENTLY PHD CANDIDATE IN BUSINESS ADMINISTRATION PROGRAMME, HAVING OVER 15 YEARS EXPERIENCE IN PROJECT MANAGEMENT AND OVER 10 YEARS EXPERIENCE IN BUSINESS ENVIRONMENT.  ​IVETA IS CO-FOUNDER OF LATVIA STUDENTS' BUSINESS INCUBATION INITIATIVE, INVOLVING 5 HIGHER EDUCATIONAL INSTITUTIONS AND BUSINESS INCUBATORS AT HEI.
​IVETA IS CURRENTLY HEAD OF CREATIVE BUSINESS INCUBATOR AT RISEBA UNIVERSITY.